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Research papers

Accountability for actioning results

The author’s main proposition is that market research is of limited value unless steps are taken to develop the market research remit, client side. This should embrace joint accountability for post survey analysis work in addition to primary...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Mark D. Bullard
September 1, 1994
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Citation

Bullard, M. D. (1994a, September 01). Accountability for actioning results. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accountability-for-actioning-results